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Keller Williams Command

KW COMMAND IS BUILT BY AGENTS, FOR AGENTS

KW Command is changing real estate fast and for the better. This CRM tool makes the job of agents easier than ever. The best part of KW Command is that it is targeted towards the agents rather than customers. Keller Williams values the agents' feedback and pays heed to what they want. Therefore, agent-oriented real estate is their primary focus.

KW Command boasts a feature called LAB. It works like a real-life lab, as the name suggests but virtually. They take the agents' reports and opinions about how the platform should function. What features it lacks, and what should be added to ensure a more convenient workplace? Thus, they continuously update the venue for the betterment of the agents.

LAB was founded for the same reason as Keller Williams started their journey. The real estate agents in the market were full of ideas. They all had some idea or design that worked for them. And thoughts kept changing and evolving as time passed, and so was the KW Command. All of these were possible for the platform that listens to the agents' voices.

Quality referrals are of paramount importance for real estate agents. Initially, KW Command didn't emphasize much on it. But seeing the agents struggle for referrals and knowing they could do something about it, KW decided to improve the quality of life of the agents. And in a few months, LAB was formed for referrals, and the struggle was no more.

The design was one of the most game-changing aspects brought into KW Command through LAB. This feature helps agents to make their brand without using any third-party mediums. This helped many agents to skyrocket their brand through proper advertising and reaching potential clients—no more blatant designs by third-party credit to LAB.

Usually, other software and web-based tools take consumers' feedback during beta testing and make changes accordingly. Then, periodic updates are released after release to meet consumers' demands. However, this is where LAB has the upper hand. It takes agents' feedback in real time and implements the changes methodically, so the system remains seamlessly effective.

FOCUSED SMART PLANS FOR FOLLOW UP

Any business requires customer satisfaction. To ensure it, you will have to reach out to the customers. In the past, this was easy because means of communication were limited to only phone calls or text. However, with the advancement of technology, it has become quite complicated. There can be several ways to communicate with customers, which can be tedious.

Business automation tools are the solution to it. They take over any business's time-consuming but less productive aspects like emailing or texting clients, social media marketing, posting, etc. KW Command  has a feature like this that does even more than traditional marketing automation tools available in the market.

SmartPlans are more serviceable than other marketing automation platforms because they are made to serve real estate agents. Through LAB in KW Command, thousands of agents have contributed to making this tool. So, it is no surprise that agents find it more convenient than any other workflow automation tool.

With SmartPlans, you can automate everything that used to be manual and eat into your valuable time. For example, sending clients' texts, offering them a meeting schedule, drip marketing, or checking the local listing for potential leads or prospects, etc., will not be your headache any more as technology takes over.

KW Command SmartPlans is highly customizable. You can add a personal touch to your campaigns to make them more humane. It will treat each lead and client depending on their preferences, whether they like mail, text, or a phone call. Considering your approach strategy, you can also schedule, reschedule, or delete any plan you are currently using.

SmartPlans can be used to share data and plans in a team of real estate agents. This ensures that everyone is satisfied with the way their work is progressing. If you need more time to customize your plans, you can choose from nine prebuilt plans that suit your needs. Upload your contacts, choose a plan, and you are all set.

PERFORMANCE REPORTING

Every measure you take to boost your business and reach more clients needs to be tracked to see if they are working as desired. Gaining constant leads and turning them into prospects is one of the critical components of success in real estate. Nurturing those leads, as well as conversion rate, also needs to be followed up.

Keller Williams does an excellent job when it comes to helping agents generate leads. In 

KW Command , they have introduced agent sites. These sites are way more different than regular day-to-day websites. They are more like a landing page equipped with an AI to work as a lead generation tool. These sites do everything from filtering contacts to tracking leads to close.

This state-of-the-art lead generation system tracks every visit to your site and updates your contact list automatically. Not only that, but KW Command also records every activity of potential leads on your website, such as. This will allow you to offer your clients a more personalized experience, and also you can differentiate a prospect from a lead to shift your focus.

The agent site is unlike any other website or search engine. It offers a myriad of choices to consumers to find what they want. This guarantees a customized and exclusive experience for each lead. Clients can get information about the entire nation and any particular area. This makes sure that buyers get what they want.

Clients can search for the availability of schools, hospitals, or maybe supermarkets in their desired locality. Then, they can decide how many doctors, nurses, or beds are available, the doctor-patient ratio, which brands of cornflakes are sold most in the neighboring supermarkets, etc., before settling in. This is an incredible achievement of technology accomplished by Keller Williams.

You can also periodically check the performance of your campaigns through the KW command. This helps you to make the necessary changes to your campaigns to attract more clients. Command also allows you to set and compare goals for your ad campaigns. This is an excellent addition to eliminating any unrealistic goals or fruitless campaigns.

ENHANCED COMMUNICATION WITH CLIENTS

Proper communication with clients is one of the most critical aspects of this sector. That is the foundation on which KW Command, LAB, and many other features are based. Keller Williams always emphasizes enhancing agent-client relationships by automating other more time-consuming tasks of an agent.

You can easily update your contact list through command. You can either manually change or send a text or voice command. All contact will be recovered if this feature is utilized correctly. You can send premade texts to your clients on their birthdays, maybe Christmas, etc. These little gestures shall significantly increase your recognition in the market.

KW Command is just like marketing automation software which is shamelessly tailored for real estate agents. You can reach out to your leads, potential prospects, and clients through social media, emails, texts, or phone calls. All messages can be customized depending on your client's tastes to avoid monotony and leave a human touch.

SmartPlans include a feature called a decision tree. It is an AI that makes decisions by itself based on some conditions set by you. For example, if a text is sent to a client's number and he doesn't open it, the decision tree will automatically decide whether to send an email instead of texts. It will also make sure what the client prefers and work accordingly.

Contacts can also be kept in groups and prioritized by command. For example, you can group many contacts more likely to reach you soon and make a purchase. This will help you quickly reach the correct one at the right time. If you are responsive to interested parties, the likeliness of them making any investment increases, which improves your career.

OPPORTUNITY – PIPELINE TRACING

A pipeline is another widely used term in real estate scenes. A pipeline is where random leads come from. The general public that is looking to invest in real estate comprises pipelines. Those who have already interacted with any agent or brokers are the leads. Among those leads, those who are likely to make a purchase are called prospects.

KW Command has a feature called opportunity. It makes tracing, tracking, and nurturing so easy that you will never have any second guesses. You can now arrange and rearrange any sales record, transaction, and interaction with clients with the highest efficacy. This will allow you to keep knowledge of pipelines from specific locations and treat them appropriately.

You can inspect every element of your business and brand through opportunity. Waiting for clients from pipelines to make a move is over. Instead, you can dig deep into the channel to explore any possible chance to cash in. Local listings, available properties, any engagement with clients, pending contracts, closed deals, everything is now in the palm of your hand.

Opportunity creates custom reports thanks to machine learning and AI, which helps you to keep track of everything in your brand. You can modify the reports to get a clear view of your goals. This will also help you set a strategy, fix a course of action, and to approach your goals in time with minimal effort.

Customizing transaction is another brilliant feature of opportunity. Frustration because of lack of choice in transactions is a no-no in KW command. You can disintegrate your transactions into various stages according to your preferences.

With opportunity, you can track any prospect to a closed deal. This helps you to track every virtual footprint left to have a clearer view of the pipeline, leads, and prospects. Compliance with created opportunities is ensured thanks to Keller Williams' collaboration with DocuSign, the renowned document management provider.

DocuSign taking over document entry tasks and opportunity supervising tracking of pipeline and leads, you have more time than ever to focus on one-to-one relations with customers. This is the key to success in this business, after all.

MARKETING AND ADVERTISING ENGINE

Keller Williams hasn't left any loose ends in their groundbreaking innovation and command. Integrating marketing and advertising engines is proof of that. The campaign, the proprietary name of their advertisement engine, works in harmony with all the components of command like SmartPlans, opportunity, LAB, etc. This ensures a collaborative ecosystem.

Due to the impeccable machine learning algorithms of the campaign, harnessing pipelines and generating leads is now effortless. You can easily target potential customers based on what they prefer. For example, if you want to sell a house with a modern gym, you can post social media ads targeting bodybuilders or wrestlers.

When they click on the ad, they will be automatically redirected to a page to fill out a form stating what they want. Once they fill up the form, you can manually enter their information into your contact database. Instead, the campaign will do it for you. You can also integrate their information with SmartPlans for precise follow-ups.

Along with email advertisements, social media advertisements are now the most popular medium in digital marketing. KW commands an advertising engine campaign that can generate ads fast and publicize various properties or arrange any event. A campaign can also post and target customers in different media without conflicting with any other apps,

One of the most important reasons for the campaign's success is its affordability and versatility. You can create ads containing messages, videos, or stickers to attract more people. With campaigns, you can gain a 500% boost in lead generation with half the cost of any social media advertising. This is an undisputed win for KW command.

The campaign not only helps to generate leads but also contributes to converting them into customers. With fewer investments and time spent in ads, many agents and teams can focus on infrastructural aspects of real estate rather than losing in a labyrinth of mathematical calculations. This keeps them ahead of other agents who do not use KW Command.

The advertising engine can design digital presentations, postcards, or fliers. You can choose between nearly 1400 prebuilt templates or make one, whichever suits you. Also, all the templates are categorized so the agents can choose the right one at the right time without hesitation. This feature helps to boost social media marketing on a larger scale.

Keller William's Command is one of those innovations that does everything a machine can do to ease up things. The only reason it is so successful is that it wasn't built for agents. Instead, it was made by agents. Integrated components of KW Command, such as SmartPlan, opportunity, and designs, result from LAB, a platform where agents' voices are heard.